Fresh ‘fits 🤝
first picks.

UNiDAYS and the NFL are teaming up to bring your design ideas to life. No fashion degree needed, just show us your vision, and you could win huge prizes!

Entries close 31 October, and the winning style will be produced and sold on NFL Shop Europe ahead of Super Bowl LX. Ready to enter?

Submit your ideas
Download template

The Challenge

Your idea. Your way.

Show us your vision for an NFL-themed tee, hoodie or sweater (or a mini-capsule of up to three items, if you’ve got more ideas).

No training required here, only your creativity. It could be streetwear, editorial fashion or everyday fanwear. Sounds good?

Enter before 31 October using the link below!

Submit your ideas

The Challenge

Shape the future of fan gear

This is your chance to design an NFL-inspired tee, hoodie or sweater, or even a mini capsule, up to 3 pieces.

Think streetwear, NFL culture and contemporary design, through a Gen Z lens.

We’re on the lookout for bold entries. Can you capture NFL teams’ identities, fan spirit, game-day energy and tell a cultural story through design?

If the answer is yes, it’s your time to shine.
Enter before 31 October using the link below!

Submit your designs

The Prizes

Win the ultimate NFL prize pack

Big prizes. Huge flex. The winner will receive:

Creative mentorship

Spend half a day with a senior NFL designer for career-shaping insights

Your idea, alive!

Your piece or collection will be produced & sold on NFL Shop Europe

Social spotlight

Your work will be featured on NFL  Shop Europe Socials

NFL game tickets

Score seats at an NFL London or Dublin game to feel the live energy

Kit yourself out

Bag even more gear with a gift voucher for NFL Shop Europe

Closes 31 October. Show us what you’ve got!

Submit your ideas

Apply Today!

Before 31 October, simply upload your concept to our competition form with a short description, telling us why you think it deserves to win. It only takes a minute.

You can only enter once, so pick wisely!

Submit your ideas

The Judges

Meet our panel of judges below.

NR

Neil Reynolds

Sky Sports NFL Pundit

SR

Sam Richardson

Senior Creative Designer NFL

JB

Jason Bell

Former NFL Player, 

current Sky Sports NFL Pundit

You ready for this? Shoot your shot now!

Touchdown Threads is brought to you in partnership with the NFL.

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