Fresh ‘fits,
first picks.

Are you a future fashion innovator? Whether you live and breathe style, study fashion or simply love the NFL, this one’s for you.

UNiDAYS and the NFL are teaming up to put the spotlight on student creativity and we want you to reimagine NFL fanwear for a new generation.

One winning style will be produced and sold on NFL Shop Europe ahead of the Super Bowl LX, and the prizes don’t stop there. You ready?

Submit your designs
Download template

The Challenge

Shape the future of fan gear

This is your chance to design an NFL-inspired tee, hoodie or sweater, or even a mini capsule, up to 3 pieces.

Think streetwear, NFL culture and contemporary design, through a Gen Z lens.

We’re on the lookout for bold entries. Can you capture NFL teams’ identities, fan spirit, gameday energy and tell a cultural story through design?

If the answer is yes, it’s your time to shine.
Enter before 31 October using the link below!

Submit your designs

The Challenge

Shape the future of fan gear

This is your chance to design an NFL-inspired tee, hoodie or sweater, or even a mini capsule, up to 3 pieces.

Think streetwear, NFL culture and contemporary design, through a Gen Z lens.

We’re on the lookout for bold entries. Can you capture NFL teams’ identities, fan spirit, game-day energy and tell a cultural story through design?

If the answer is yes, it’s your time to shine.
Enter before 31 October using the link below!

Submit your designs

The Prizes

Win the ultimate NFL prize pack

One winner, five unbelievable prizes. This is your chance to design, win and kickstart your fashion future. Check out the full list of amazing prizes below.

Creative mentorship

Spend half a day with a senior NFL designer for career-shaping insights

Your idea, alive!

Your piece or collection will be produced & sold on NFL Shop Europe

Social spotlight

Your work will be featured on NFL  Shop Europe Socials

NFL game tickets

Score seats at an NFL London or Dublin game to feel the live energy

Kit yourself out

Bag even more gear with a gift voucher for NFL Shop Europe

Have you got what it takes to become a part of NFL history? Submit your design below before 31 October!

Submit your designs

Apply Today!

Before 31 October, simply upload your concept to our competition form with a short description, telling us why you think it deserves to win. You can only enter once, so pick wisely!

Our expert judging panel of industry veterans will be looking for entries that truly capture the NFL’s identity, spirit and culture through a Gen Z lens. Take your shot now, or keep scrolling to meet the judges.

Submit your designs

The Judges

A competition like this could only be judged by industry legends. So, who are they?

NR

Neil Reynolds

Sky Sports NFL Pundit

SR

Sam Richardson

Senior Creative Designer NFL

JB

Jason Bell

Former NFL Player, 

current Sky Sports NFL Pundit

So, you ready for this? Shoot your shot now!

Touchdown Threads is brought to you in partnership with the NFL.

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